Burket-Truby Funeral Home of Oakmont Burket-Truby Funeral Home of Oakmont Burket-Truby Funeral Home of Oakmont
  Burket-Truby Funeral Home of Oakmont Burket-Truby Funeral Home of Oakmont
 

Burket-Truby Funeral Home of Oakmont

Werme, Judith G. (Intorre)




Judith Georgette Intorre Werme, 66 December 24, 1950 – April 24, 2017 Born on Christmas Eve in Plum Borough, Judith Georgette Intorre Werme died peacefully in her sleep on Monday, April 24, 2017 at her home in Plum, where she lived for the last 10 years after spending 30 years in Chicago. A Clio and ADDY Award-winning creative writer, director, and producer and a pioneering ad woman, Judith was also a mother, grandmother, sister, aunt, and friend. The great loves of Judith’s life were her daughter Wesley and her granddaughters Brenley and Blake. A swimmer and lifeguard at The Willows Pool in Oakmont in her youth, Judith graduated from Verona High School and Penn State University, journeyed to the rockin’ fields of Woodstock in 1969, then embarked upon an exciting cross-country adventure. She settled in Chicago and into the ad business in the late 1970s, where she later wrote, directed, and produced sexy, attention-getting, and award-winning advertising campaigns for such national brands as Wheaties (“What the Big Boys Eat”) and Cheetos (Chester Cheetah is still seen in ads today), as well as Shasta Cola and numerous others. In 1996, she was awarded one of three “Women in Film” awards in Chicago, alongside actress Ann Margaret and Sherry Lansing, then-Chairman and CEO of Paramount Pictures, and was hailed as one of the most outstanding creative talents in the country. Through her work, Judith sometimes rubbed elbows with the rich and famous, but she never forgot her Western Pennsylvania roots – in fact, her award-winning campaign for Shasta included the lyrics “I Wanna Pop,” which she fought to keep even though the world outside Pittsburgh calls pop "soda." Judith had taste, class, and style, was famous for her big gestures and grand ideas, and saw opportunity where others saw difficulty. Hard charging and dauntless in the face of challenge, Judith was a decisive, assertive business executive who broke the glass ceiling by becoming one of the youngest female group creative directors, and later vice presidents, in the advertising industry. But she also used her leadership to nurture and mentor the next generation of ad women. Judith had a personality that was larger than life. She immediately became the center of every room she entered, and the only thing bigger than her persona was her outsized generosity and goodness of spirit. She will be missed by everyone who was ever lucky enough to know her. Preceded in death by her parents, Anthony George Intorre and Jean Schwartz Intorre of Verona, Judith is survived by her loving daughter Wesley Gean Werme Cartwright, son-in-law Brent Cartwright, and brilliant and beautiful granddaughters Brenley Jude (7) and Blake Ellen (3), of Kansas City, Missouri. Also surviving are her former husband Bill Werme, her sisters Linda Inez Intorre Zucco (Plum) and Caryn Ellen Intorre Fleming (Shelton, CT), her brothers-in-law Geno Zucco, Carl Fleming, Ira Shulman, and Mike Deegan, her sisters-in-law Beverly Shulman and Barbara Deegan, her nieces Lisa Zucco, Maribel Nodalo Zucco, and Mackenzie Deegan, her nephews Michael Zucco, John Stefanowicz, Max Schulman, Zach Schulman, and Ryan Deegan, and her great-nephews and great-niece Julian, Bella, Nicolai, and Milo (who she insisted call her “Aunt Judith the Great”). Friends and relatives will be received at the BURKET-TRUBY FUNERAL HOME CREMATION & ALTERNATIVE SERVICES, INC. 421 Allegheny Ave. Oakmont on Wednesday, April 26, 2017 from 2-4 & 6-8 p.m. where a funeral service will be held at 8 p.m. in the funeral home at the conclusion of the visitation.